Intellectual Property Seminar - Lost in [new media] Space: Doing Business in a Space with NO Black and White Answers
United States of America
Nearly everyone agrees that there are no pre-defined answers when launching and marketing products through new media. For as many advantages as it creates, there can be an equal number of disasters to avoid.
Join the Association of Corporate Counsel and Dinsmore & Shohl for a 90-minute discussion for in-house counsel identifying best practices and considerations to be aware of throughout the product lifecycle — from early-on stage development through marketing and product launch. You’ll walk away with a valuable checklist of items to consider before going live with any new media promotion, product or application.
Our speakers will include:
- Steve Caldwell | Senior Counsel | Procter & Gamble
- Karen Gaunt | Partner, Intellectual Property | Dinsmore
- Geof Oberhaus | Partner, Intellectual Property | Dinsmore