Lost in [new media] Space

May 22, 2012 at 8:30am10:00am
Dinsmore & Shohl Potter Stewart Conference Center
255 East Fifth Street
United States of America

Nearly everyone agrees that there are no pre-defined answers when launching and marketing products through new media. For as many advantages as it creates, there can be an equal number of disasters to avoid.

Join Dinsmore for a 90-minute discussion for in-house counsel identifying best practices and considerations to be aware of throughout the product lifecycle — from early-on stage development through marketing and product launch. You’ll walk away with a valuable checklist of items to consider before going live with any new media promotion, product or application.

Our speakers will include:

  • Steve Caldwell | Senior Counsel | Procter & Gamble
  • Karen Gaunt | Partner, Intellectual Property | Dinsmore
  • Geof Oberhaus | Partner, Intellectual Property | Dinsmore

Space is limited so please respond by May 16th. CLE credit will be available.