Canada Targets Commercial Email; Crackdown Perilous to US CompaniesJune 26, 2014 – Articles
After years of enduring a reputation as a haven for spammers, Canada has enacted one of the toughest anti-spam laws in the world. Canada’s Anti-Spam Law (“CASL”), which goes into effect on July 1, 2014, strictly regulates commercial electronic messages sent to Canadian recipients, even if those messages are sent from the United States. CASL requires senders to have a recipient’s consent and requires each message to comply with a variety of content requirements. A failure to meet these requirements, without falling into one of the limited exceptions carved out by the law, can result in penalties of up to $10 million per organization. All businesses with communications targeted at Canada, including newsletters, promotional materials, email updates, and recruiting materials, should consider immediately consulting with an attorney to help ensure compliance.