An Evolution of Brand Protection: Design Patents / Trade Dress / Copyrights

September 24, 2013 at 11:00am12:00pm

Protecting product designs has become increasingly complex. Companies spend thousands to create innovative and distinctive products, only to see them imitated and sold by competitors almost immediately.With battle lines becoming clear, protecting your designs now requires an integrated approach. While trade dress law covering product designs continues to evolve and, while copyright law has some limitations, copyright remedies are exceptionally powerful. Where do you begin?

Dinsmore attorneys Geof Oberhaus and Karen Gaunt are veterans of the brand wars and they’ll show you how to build secure product protection strategies though copyrights, trademarks/trade dress and design patent remedies. You’ll also learn more about current trends, including the battle against the black market and the move toward digital.

This complimentary 60-minute webinar will cover: 

 • Holistic view of IP Protections
 • The current state of the law using design patents, trade dress and copyrights to protect consumer products
 • The role of design patents, trademark law, and/or copyright law in protecting consumer products
 • Different requirements for each protection (distinctiveness, non-functionality)
 • The difference in infringement test(s)
 • How to use each approach together to maximize IP protection and the advantages and disadvantages of each



Geoffrey L. Oberhaus | Partner
Geof is Director of Dinsmore's Privacy and Data Security practice, providing advice and creative solutions to minimize the risk of privacy and data security-related issues. Clients also look to him for IT licensing, patent protection, litigation, trade secrets, copyrights, trademark, software protection, e-commerce, privacy law, licensing, open-source, export compliance (EAR & ITAR).

Karen K. GauntPartner
Karen counsels clients on both transactional and litigation matters involving all aspects of domestic and international trademark matters, copyright, advertising, Internet, licensing, and trade secret law. She has represented such national brand owners as The Procter & Gamble Company and other well-known brand owners in the luxury eye wear, financial, music, health care and toy industries.