Going Viral: Social Media's Impact on IP and Branding

January 21, 2014 at 11:00am12:00pm

Social media continues to dominate the way not only people — but businesses — communicate with each other, its customers, and the public. Boasting millions of users, platforms like Facebook, LinkedIn and Twitter are now huge engagement, staffing, retention and branding tools.

Going viral can have enormous benefits — but there are also some thorny issues that can't be ignored. Join Dinsmore attorneys Karen Gaunt and April Besl for a 60-minute look at the world of social media and identify the biggest risks to your business and branding.

What you will learn in this complimentary webinar:

 • Discover the truth behind the number one rule of social media: You are already on social media even if you are not.
 • Uncover the hidden dangers to company intellectual property and branding, both external and internal.
 • Learn about social media policies and the recent decisions that impact the ability of a company to restrict employee usage.


Karen K. Gaunt Partner
Karen counsels clients on both transactional and litigation matters involving all aspects of domestic and international trademark matters, copyright, advertising, Internet, licensing, and trade secret law. She has represented such national brand owners as The Procter & Gamble Company and other well-known brand owners in the luxury eye wear, financial, music, health care and toy industries.

April L. Besl Associate
April helps clients with non-patent intellectual property issues including trademarks, copyrights, social media, Internet law, advertising and trade secrets. She has extensive experience in emerging issues related to the impact of social media, the web, and technology on business and marketing strategies.