Registered Color Mark for International Equipment Manufacturer
When a North American-based equipment manufacturer with international operations wanted to register and protect a color distinctive of its product line, in-house counsel turned to Dinsmore to guide them through the process. Registration of unconventional marks, such as single-color marks, requires the assimilation and creative presentation of a large amount of brand history, sufficient to establish that the color is as integral to the brand-owner’s identity as its corporate name and principal word marks. We registered the client’s color mark in the U.S., then liaised with foreign counsel to accomplish the same for our client in multiple jurisdictions abroad. The registration of a color mark is a rare and valuable accomplishment, which enables the brand owner to protect and strengthen its brand for many years to come.