In a Law360 article exploring how law firms approach logo design during periods of major change, Dinsmore Senior Manager of Branding & Creative Services John Bart shared insight from the Firm’s recent rebrand and website redesign. John emphasized the importance of centering design decisions on client perception and trust, noting, “You have to be aware of what clients like most about your firm and put that at the forefront of every design conversation.”
The article also examined how mergers and rebrands use visual identity to signal stability, credibility and continuity, highlighting the strategic balance firms strike between honoring legacy brands and projecting a unified, modern future. Designers and branding leaders are quoted throughout emphasizing that logo design in the legal industry is as much about storytelling and trust as it is about aesthetics.
Read the full article here.