Our global client base, which includes some of the world’s most recognizable brands, trusts our dynamic team of attorneys and professionals across the country to deliver the full spectrum of trademark counsel and services. We have experience in a diverse array of industries, always immersing ourselves fully into our clients’ businesses to better understand their needs. In turn, this enables us to enrich our service and better tailor our perspective for each of our clients. To every client we become partners, not just a vendor. Our trademarks attorneys have unique in house perspectives from prior service as in house counsel or through secondments that help them to be better partners to our clients.
Throughout each of our client relationships, we embody our commitment to innovation, continuous improvement and digital transformation in every part of our trademark and copyright service.
Our team is active in numerous intellectual property organizations and hold or have held committee or leadership positions in the International Trademark Association, the IP Owners Association, and numerous state and local organizations.
Brand Development & Portfolio Management
Our trademark team manages over 65,000 trademarks in almost every country in the world. Our global experience also allows us to help clients grow their brands in any market. We know where regulations may have an impact on strategy and how to help clients best to navigate those waters.
Tailoring our approach to fit each client’s business and industry, our teams work diligently to help drive and grow their business. In fact, we have helped clients grow from three-person shops to near billion dollar operations by maximizing and strategically developing their IP around the globe. Our service is shaped by our experience across nearly every key industry in the market.
Whether it’s clearance searching for a new potential brand or filing an application in countries around the world, our team has the skill and experience to deliver customized and targeted trademark services to ensure our client’s business objectives are supported by their trademark portfolio. Our unique approach to trademark portfolio management has earned us numerous accolades. As noted by World Trademark Review, “[f]rom high-stakes litigation to the coordination of international brand strategies, the [Dinsmore team] goes above and beyond for its blockbuster clientele.” WTR 1000, 2025.
Advertising & Marketing
Our team is also frequently called to assist our clients with advertising and marketing reviews, contracts, and general consulting. From traditional to new media, our team has significant experience whether advising on day-to-day reviews of advertising campaigns, ensuring compliance with applicable laws and regulations, or drafting contracts to meet the needs of any collaboration or media deal. In addition to traditional media review, our team also has substantial experience in consulting and developing rules for sweepstakes and promotions across every medium.
We work closely with in-house legal and marketing teams to help bring to life campaigns and collaborations across numerous industries. We know how to balance the need for quick action with the need for sufficient protection in contracts, claim substantiation, and compliance.
While we pride ourself on proactive approaches to avoid disputes, we also have a proven track record of successful defending and enforcing false advertising claims whether informally or in courts across the country.
Social Media, Internet, and New Media
Our Dinsmore team is well versed in all forms of new media and internet regulations and at the forefront of the best practices available to help our clients capitalize on these platforms. Whether it’s training our clients on proper use (or how not to use) works found on the internet or ensuring our clients are in compliance with the FTC Endorsement Guidelines in advertising and marketing, we not only know the law that applies but the platforms that our clients are using on a daily basis.
Our team also has a proven track record of success with UDRP proceedings to strategically secure and protect our client’s rights against domain name infringement.
Copyright Development & Protection
Dinsmore’s team is adept at handling all aspects of creation, protection, and enforcement of copyrighted works. From software to artistic works to the digital realm, our team has extensive experience counseling clients on how to develop, own, and protect their works of authorship.
Trademark and Copyright Enforcement Programs
When it comes to enforcement, our Dinsmore team prides itself on its greatest successes being outside the courtroom in robust enforcement programs that are tailored to every client. Both domestically and abroad, we have built networks of strategic enforcement through partnerships with vendors, foreign law firms, and our client’s internal network to resolve hundreds of enforcement matters globally each year. Whether shutting down infringing websites, tackling misuse of client marks, shutting down counterfeit products, or guarding against digital infringement, we know how to tackle every issue in the most efficient way.