What Goes Into Getting the Latest Hunger Games Toy Under the Tree?
December 4, 2013 – Quotes & Mentions
The Business Courier
From Batman to G.I. Joe and now the Hunger Games, big name action figures have been some of the top desired toys for the holiday seasons. But, with big name brands comes merchandizing rights that must be acquired before production can start. Dinsmore's Jim Kipling and Josh Lorentz spoke with The Business Courier to talk on their own experiences of how long obtaining merchandizing rights can take and knowing which rights are the most important to the production of a toy. Click the link below to read the full story.